If you own a small business in Hermanus, having a website is essential for reaching potential customers and growing your business. However, it’s not enough to simply have a website – you need one that appeals to your target audience and stands out from the competition. In this blog post, we’ll share five tips for designing a website that appeals to Hermanus visitors.

Use High-Quality Imagery

Hermanus is known for its stunning natural beauty and attractions such as whale watching, beaches, and wine farms. To appeal to Hermanus visitors, it’s important to use high-quality imagery that showcases these attractions on your website. Make sure the images are sharp, colorful, and showcase the unique features of Hermanus.

Create a Clear Navigation Structure

A clear and easy-to-use navigation structure is essential for any website. This is especially true for businesses in Hermanus, where visitors may be looking for specific information on attractions, restaurants, or events. Make sure your navigation menu is well-organized, with clear labels that make it easy for visitors to find what they’re looking for.

Incorporate Local Content

Incorporating local content on your website can help make it more appealing to Hermanus visitors. This could include information about local events, nearby attractions, or tips for making the most of a visit to Hermanus. By including this type of content, you can demonstrate your knowledge of the area and show visitors that you’re a trusted source of information.

Optimize for Mobile Devices

Many people now use their smartphones or tablets to browse the internet, especially when traveling. To appeal to Hermanus visitors, it’s essential to optimize your website for mobile devices. This means ensuring that your site is mobile-responsive, with a design that adapts to different screen sizes and resolutions. This will help ensure that your website is accessible and easy to use for visitors on the go.

Highlight Customer Reviews and Testimonials

Visitors to Hermanus may be looking for recommendations on where to stay, where to eat, and what to do. By highlighting customer reviews and testimonials on your website, you can help provide social proof and reassure potential customers that your business is worth their time and money. This can be done through a dedicated testimonials page, or by incorporating customer reviews into product or service pages.


By following these tips, you can design a website that appeals to Hermanus visitors and sets your business apart from the competition. Use high-quality imagery to showcase the beauty of the area, create a clear navigation structure that makes it easy for visitors to find what they’re looking for, incorporate local content to demonstrate your knowledge of the area, optimize for mobile devices to ensure accessibility, and highlight customer reviews and testimonials to provide social proof. By focusing on these key elements, you can create a website that resonates with Hermanus visitors and helps grow your business.